Common LinkedIn Errors – And How to Fix Them

Recently, I signed up for a LinkedIn Premium account. As a result, I've noticed an increase in people who have viewed my profile. It's also allowed me to view a lot more full profiles, and I've started receiving far more connection requests from strangers. LinkedIn is the place where I should be making new business … Continue reading Common LinkedIn Errors – And How to Fix Them

Blogging Your Business

Lately, I've been thinking about how marketing has become an exercise in story telling. People don't just want to know what you're selling anymore, they often also want to know the story behind the product, service or company. “Content marketing” has become the new marketing buzzword, and you'll often hear people talking about the importance … Continue reading Blogging Your Business

Five Networking Tips for Small Business Owners

Small business owners are time-strapped. The day-to-day activities of running a business often push the mere idea of networking right off even most thorough to-do lists. But, networking can be critical to the success of your business – it’s been said that up to 75% of business can come from networking. There’s value (personal, professional … Continue reading Five Networking Tips for Small Business Owners