Way back in June, I was fortunate to have attended The Art of Marketing to see some of my marketing and communications idols speak. The morning was electric, but the afternoon kicked off with a panel discussion that was, in comparison, relatively subdued. And there was one comment uttered that left me incredibly unsettled. One … Continue reading Are Community Managers Undervalued?
A while back, I took a bit of a blog break. And during the month or so of not posting consistently, everything that could have turned my world upside down, did. Fortunately, among the bad, there was a lot of good. My little sister got married, I have some exciting new things potentially happening on … Continue reading How To Plan for a Blog Hiatus
Lately, I've been thinking about how marketing has become an exercise in story telling. People don't just want to know what you're selling anymore, they often also want to know the story behind the product, service or company. “Content marketing” has become the new marketing buzzword, and you'll often hear people talking about the importance … Continue reading Blogging Your Business
Over the weekend, I went to camp for my first time in my life. For two days, I played and learned with a group of like-minded professionals, amateurs and people interested in new media. Podcamp Toronto is an "unconference" - a two-day gathering of new media professionals that began in 2007. Podcamp began in Boston … Continue reading So, This One Time, At Podcamp
By now, Oreo's game day Tweet referencing the blackout at the Superdome has become a viral sensation, having been retweeted more than 15,000 times since it was posted shortly after a blackout that lasted slightly over a half an hour began. The question for many small business owners would be why that Tweet, not those … Continue reading Why Oreo Won Twitter During the Superbowl
Small business owners are time-strapped. The day-to-day activities of running a business often push the mere idea of networking right off even most thorough to-do lists. But, networking can be critical to the success of your business – it’s been said that up to 75% of business can come from networking. There’s value (personal, professional … Continue reading Five Networking Tips for Small Business Owners