Blogging Your Business

Lately, I’ve been thinking about how marketing has become an exercise in story telling. People don’t just want to know what you’re selling anymore, they often also want to know the story behind the product, service or company. “Content marketing” has become the new marketing buzzword, and you’ll often hear people talking about the importance… Read More Blogging Your Business

What Are You Worth?

I was sitting in a session at Podcamp a couple of Saturdays ago (February 23). During the Q&A, someone asked where to find writers for their company blog. The presenter, the president of a public relations firm suggested bidding sites, and mentioned a well-known one by name. While hearing her suggest a bidding site was… Read More What Are You Worth?