Recently, I signed up for a LinkedIn Premium account. As a result, I've noticed an increase in people who have viewed my profile. It's also allowed me to view a lot more full profiles, and I've started receiving far more connection requests from strangers. LinkedIn is the place where I should be making new business … Continue reading Common LinkedIn Errors – And How to Fix Them
Way back in June, I was fortunate to have attended The Art of Marketing to see some of my marketing and communications idols speak. The morning was electric, but the afternoon kicked off with a panel discussion that was, in comparison, relatively subdued. And there was one comment uttered that left me incredibly unsettled. One … Continue reading Are Community Managers Undervalued?
A while back, I took a bit of a blog break. And during the month or so of not posting consistently, everything that could have turned my world upside down, did. Fortunately, among the bad, there was a lot of good. My little sister got married, I have some exciting new things potentially happening on … Continue reading How To Plan for a Blog Hiatus
First, an apology. I haven't written a new post in a very long time. It was not my intent, and any content manager worth their pay (me included) would typically lose their mind over an untended blog - think of the valuable online cred you're losing! But, as the Beatles song Beautiful Boy says, life … Continue reading On Creating A Ruckus
Lately, I've been thinking about how marketing has become an exercise in story telling. People don't just want to know what you're selling anymore, they often also want to know the story behind the product, service or company. “Content marketing” has become the new marketing buzzword, and you'll often hear people talking about the importance … Continue reading Blogging Your Business
Over the weekend, I went to camp for my first time in my life. For two days, I played and learned with a group of like-minded professionals, amateurs and people interested in new media. Podcamp Toronto is an "unconference" - a two-day gathering of new media professionals that began in 2007. Podcamp began in Boston … Continue reading So, This One Time, At Podcamp