A while back, I took a bit of a blog break. And during the month or so of not posting consistently, everything that could have turned my world upside down, did. Fortunately, among the bad, there was a lot of good. My little sister got married, I have some exciting new things potentially happening on the career front and my loved one was released from hospital and is doing really, really well.
Throughout that time, the biggest thing I didn’t do was continue to post regularly. Any content manager will tell you that consistency is one of the most critical indicators of success. And I’ve been guilty of just the opposite. To remedy that should I find myself in a month-long, seemingly endless round of life making my plans on my behalf, I’ve decided to prepare myself using a few content “cheats.”
Pre-writing a few posts
I plan to pre-write some “evergreen” blog posts to put up for when I my focus can’t be with my readers. It’s not fair to my followers who count on weekly content to not read a post in more than a month. And it also undermines my credibility – I can’t be telling people to post consistently if I’m not doing so. Evergreen posts are posts that have a timeless appeal – they’re just as relevant when they’re written as they are a few weeks or months later.
If I don’t have time to compose a full length post, concentrate on writing a short one – even a few well-chosen words is better than no post at all.
Putting myself on a schedule
I schedule my writing time for others. I schedule my social media posting times. I schedule everything else about my life… except my writing. It’s time that I should be guarding just as fiercely as I guard the time for my morning runs. Right now, I’m shoe-horning it in between all the other stuff I do, and that’s not okay.
If I’m at a loss for a topic (hey, it happens to everyone) and that’s what’s holding me back, I’ll check out what’s happening in the world and comment on it. (and there’s always something happening in the marketing world to comment on).
Experimenting With Other Mediums
Podcasting, vlogging, infographics – there are so many other ways besides writing to create and distribute content, and I’m certainly exploring alternatives to writing a post. The bonus? Visual content is shared much more frequently than written content on the web.
I’m curious about how you schedule your writing time, readers. Let me know in the comments how you work consistent posting into your schedule.