On Creating A Ruckus

First, an apology. I haven’t written a new post in a very long time. It was not my intent, and any content manager worth their pay (me included) would typically lose their mind over an untended blog – think of the valuable online cred you’re losing! But, as the Beatles song Beautiful Boy says, life is what happens to you when you’re busy making other plans (for a deeper explanation, see my last post, I Am Grateful). Since that post, my loved one was happily released from hospital, but then my daughter and I got sick. I lost a couple of great opportunities, but then uncovered more. Now I’m back with a clearer focus and a huge appreciation for life. Apparently, being faced with mortality does that to a person.

Back to the post at hand though…

On Wednesday June 5, me, and 1899 others, were privileged to attend The Art of Marketing Conference here in Toronto. The speakers were a veritable who’s who of the marketing/creative world – David Usher, Seth Godin, Jonah Berger, Charles Duhigg and Biz Stone. I found out Tuesday afternoon that I was the lucky winner of a ticket (otherwise, I would have never been able to attend) from Renbor Sales Solutions Inc. (Special thank you shout-out to Tibor Shanto).

While all the speakers were amazing and so, so inspiring, one comment stood out to me. Just as Seth Godin was leaving the stage, he said, “create a ruckus.”

Such a simple phrase – and one that would take many of us back to Max’s words from Maurice Sendak’s Where The Wild Things Are (Although the correct phrase is, “Let the wild rumpus start!”). But for grown-up me, I thought about it. How long has it been since I created a ruckus about something I was passionate about? How long has it been since I questioned the status quo? The answer struck me almost as quickly – it’s been too long.

We all get caught up in the day-to-day. The hustle and bustle. The crazy thing we called life. But I’m thinking lately that all of the events that have happened to me and my family over the past six months have led to this moment. This challenge to create a ruckus. I am so, so ready.

My ruckus will be simple and quiet. But it will be all mine. And, Seth, if you’re reading, consider this your challenge accepted.

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