Lately, I've been thinking about how marketing has become an exercise in story telling. People don't just want to know what you're selling anymore, they often also want to know the story behind the product, service or company. “Content marketing” has become the new marketing buzzword, and you'll often hear people talking about the importance … Continue reading Blogging Your Business
I was sitting in a session at Podcamp a couple of Saturdays ago (February 23). During the Q&A, someone asked where to find writers for their company blog. The presenter, the president of a public relations firm suggested bidding sites, and mentioned a well-known one by name. While hearing her suggest a bidding site was … Continue reading What Are You Worth?